I often speak with lawyers that are intrigued with the new social media websites. They tell me that they want to get involved using Facebook, LinkedIn, and Twitter to generate new prospects for their firm. The first question I bring up is do you write a blog?
Lawyer marketing with your blog: Fastest results possible please.
I think all of us would prefer the shorter easier path if given the option. Unfortunately, this isn’t the best route to take for lawyer marketing with social media. Even though posting an update on Twitter or Facebook can share your thoughts with others, it doesn’t provide the depth that writing a good blog post does. One of the best uses of social media is sharing your blog posts with other Facebook, Twitter, and LinkedIn users.
If your lawyer marketing efforts are simply status updates on Twitter and Facebook, without any longer, thought out content of your own, then you will be making comments about many things, but adding nothing of substance to the conversation.
Writing a blog and posting frequently will provide you with two advantages in social media communities:
1. The ability to share your blog with the social media community. By offering your ideas and thoughts, people will learn more about what you have to offer. This will drive traffic to your blog where they will be more likely to inquire about your services.
2. You will position yourself as an expert. A blog will allow you to produce content which puts on display your expertise in your field. This simply can’t be achieved as effectively solely by commenting.
One thing to think about is that you still have to put forth an effort to produce great content with your blog. If you write thought provoking material, you will see success in the promotion of this content through social media outlets.
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