With minimal time as well as tough competition, fooling around with unsuccessful web-based marketing strategies is a waste of time. With the help of experience as well as research, I propose to you a number of online marketing strategies for attorneys that you should avoid..
1. Flash websites – Search engines like Google, Bing, and Yahoo don’t read flash well. This can mean that your stunning, flash website will not come up in the serps (search engine results pages) any time people are looking for your legal services. Which is simply too big a market to block yourself from. Incorporating a few flash components on particular parts of your website could be alright (I’d recommend getting a specialized Seo to glance over the Flash sections to be certain), but do not craft the complete site in flash.
2. Comment Spamming on Blogs – Comment spamming entails building links to your firm’s website by making useless comments on different legal sites, legal blogs, and articles. From a technical perspective, comment spamming is a waste. Nearly all comments will certainly be moderated by the author and never posted. Those spammy comments that do get posted will more than likely be “nofollowed” meaning the search engines won’t provide you credit for the links. In the event that you make a pointless, generic comment, it isn’t likely individuals will bother to return to your website rendering your comment spamming a total waste of time.
3. Not Keeping An Eye On Your Firm’s Brand – With the arrival of Twitter, Facebook, and real-time data sharing, failing to monitor your law firm’s brand on the web is a large mistake. I shouldn’t have to explain to you that your firm’s reputation is one of, if not the most, crucial assets you have as a law firm. It is vital that you construct notifications to ensure you know when your name is brought up and can respond competently. Utilizing a free service such as Google Alerts enables you to set up automatic email alerts that will be provided whenever something is published on the internet concerning you or your law firm.
4. Failing To Review Your State Bar Marketing Regulations – I shouldn’t need to let you know that attorneys are held to a different standard regarding honest advertising. Due to the fact that each state bar establishes it’s own ethics regulations, it is essential that you take the time to study what is permissible and what is not. Don’t give this crucial task to your marketing firm, it isn’t their bar license at risk if something goes wrong.
5. Failing To Utilize An Analytics Program – If you are not gauging the performance of your legal site with a no cost, powerful analytics program such as Google Analytics, than you aren’t going to be able to play with the big boys. In order to advance, mature, and make important adjustments to your approach you will certainly need to know what has transpired, what has worked, and what hasn’t. You simply cannot accomplish this without using an analytics application. There is no reason not to work with one given that one of the best programs out there, Google Analytics, is free. Get this launched right now and take 20 minutes to find out how to make use of it.
Learn how to build your professional reputation online with our free attorney website marketing tools. Find out advanced attorney website marketing techniques and strategies.
